June 30, 2017

English Every Day - iPhone's 10th Anniversary

Your Daily English Programme #3

On June 29, 2017, Apple celebrated iPhone's tenth anniversary, a decade of unprecedented technological innovation. Ten years before, Steve Jobs unveiled the company's then newly-manufactured mobile phone that would revolutionize the industry for years to come.


Category: reading & listening (Upper-Intermediate/Advanced B2/C1)
Topic: iPhone's 10th Anniversary; Technological Innovations)
Objectives: By the end of this post,
you will have read part of an advanced article on the topic of technology,
have listened to part of a spoken presentation of a technology device,
can use your knowledge/vocabulary to write/speak about the topic


Read & Think

Time Magazine has taken a closer look at Apple's revolution and its implications 10 years after:
Question: According to the writer, what are iPhone's greatest achievements 10 years later? (hint: there are at least 3 ;)


The iPhone’s Greatest Achievements 10 Years Later

From Siri's debut on the iPhone 4s to the first large-screen model

Apple’s indelible first iPhone went on sale 10 years ago on June 29, changing how we relate to our phones forever. It established the parameters for what a modern smartphone ought to be, ushering in an era since defined by ubiquitous touchscreens and libraries of easily obtained apps.

It’s also undergone dramatic design upheavals since 2007. It’s easy to forget that the original model didn’t have an App Store. Its touchscreen was a mere 3.5-inches with 480-by-320 pixel resolution — tiny compared to the roomy, high-resolution displays we take for granted today. But today’s iPhones didn’t get there overnight...

Continue reading here


Watch & Listen

Below is a video of Steve Jobs' introducing the Apple iPhone in 2007. Watch only the first 3 minutes and Try to Answer This: What was in the original design of the iPhone that attracted so many people at the time?


Let's Practice

Ready to Write? Type (in the comments section) your answer to ONE of the questions below, and our moderators on the blog will help you with your English:

1. Do you have an iPhone? What do you think distinguishes it from other mobile phone brands?

2. Do you have other brand cell phones? Do you think the company that produces your phone does a better job?

3. Have you recently switched phone brands? You are in a unique position to tell us about the change(s) that you have experienced.



Congratulations! You have reached the end of this lesson. Want to practice the vocabulary in this unit? Go here.

For Teachers: If you'd like to use this content in your lessons, download the pdf document with "links" to the original Time Magazine article and the video.

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